You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query>
    <pages>
      <page pageid="14" ns="0" title="Sticker Making">
        <revisions>
          <rev contentformat="text/x-wiki" contentmodel="wikitext" xml:space="preserve">
== Starting == 

#. Open in Photoshop
#. Isolate, cut, and paste into new image
#. Fix up levels (when we have colour card, do this before isolating)
#. Save psd &quot;000x.psd&quot;
#. Paste it into Illustrator
#. Back in Photoshop, set background black
#. Save to web, jpg quality 70, max 800px

== Outline ==

#. Set Photoshop levels Output all to the left (black image)
#. past silhouette into illustrator
#. use imagetrace with silhouette
#. set stroke 1pt
#. copy in place (shift command V)
#. Object -&gt; Path -&gt; Path offset 15pt
#. Object -&gt; Path -&gt; Simplify, if needed
#. Make it dashed

[[File:Offset-path-setting.png|left|thumbnail]]
[[File:Dashed-line-setting.png|left|thumbnail]]

== Label == 

#. In PhotoShop
#. Get Image Data &quot;1:50:49 PM Dec 3, 2014 - 52 30 35.65, 13 27 19.75 - &quot;
#. [http://maps.google.com Google Maps]: cut and past &quot;52 30 35.65, 13 27 19.75&quot;
#. Use result &quot;52°30'35.6&quot;N 13°27'19.8&quot;E&quot; as listing.  
#. Goto http://www.geocoderpro.com/en/resources/online-reverse-geocoding/
#. Use address
#. Text on Path '''8pt'''
[[File:Label-text-settings.png|thumbnail|left]]
[[File:Example-image-details.png|left|thumbnail|Example of note]]</rev>
        </revisions>
      </page>
    </pages>
  </query>
</api>